AppSkale Blog
Apple Search Ads attribution, RevenueCat tracking, ROAS analysis, and keyword-level growth strategies for subscription apps.
Brand Keywords vs Category Keywords: Where Your First $500 Should Go
Your first Apple Search Ads budget should defend your brand name first, then test long-tail category keywords. Here is why head terms burn cash before you have revenue data.
Search Match Is Eating Your Budget: When to Turn It Off
Apple Search Ads Search Match is on by default and often burns budget on irrelevant taps. Here is what it does, when to keep it, and what to run instead.
Apple Search Ads for Beginners: Should You Actually Run Them?
Apple Search Ads sounds like an easy install shortcut. It is not always the right move. Here is who should run ASA, what it costs, and when to wait.
SEO for Apps: A Beginner's Guide (It's Actually Called ASO)
You searched SEO for apps and got web advice. The real term is ASO. Here's how App Store ranking works, why new apps stall, and where Apple Search Ads fits.
How to Track Apple Search Ads Conversions in 2026 (Revenue Guide)
Learn how to track Apple Search Ads conversions from install to revenue, fix the keyword profitability blind spot, and connect campaign spend to real subscription ROAS.
Your Apple Search Ads ROAS Is Lying to You Until You Split It by Country
Blended Apple Search Ads ROAS averages wildly different markets into one misleading number. Here's how to split ROAS by country, read the tiers, and use localization to lower CPI and lift ROI.
The 30-Day Keyword Audit: Which Keywords to Kill, Keep, and Scale
A monthly Apple Search Ads keyword audit framework. Sort every keyword into kill, keep, scale, or investigate using spend, organic rank, and revenue per keyword.
How long-tail keywords push your main keyword's App Store rank
Your head keyword is capped and bidding higher does nothing. Here's how long-tail install velocity feeds it through Apple's token system — and the mistake that wastes the whole play.