AppSkale Blog
Apple Search Ads attribution, RevenueCat tracking, ROAS analysis, and keyword-level growth strategies for subscription apps.
How to Read the Apple Search Ads Search Terms Report
The keyword report shows what you meant to buy. The search terms report shows what actually spent. Here is how to promote winners, negative waste, and ignore noise.
CPT vs CPI in Apple Search Ads: Which Number Should You Trust?
CPT is tap cost. CPI is install cost. Neither is ROAS. Here is how to use each Apple Search Ads metric without optimizing the wrong number.
Apple Search Ads Daily Budget: How Much Is Enough to Learn?
Too little Apple Search Ads budget starves keywords. Too much burns cash early. Here is a practical daily range for indie apps and when to raise spend.
Should You Bid on Competitor Keywords in Apple Search Ads?
Competitor keywords in Apple Search Ads can steal demand or burn budget. Here is when conquest is worth testing, and how to run it without wrecking learning.
How Many Keywords Should You Run in Apple Search Ads?
More Apple Search Ads keywords are not more coverage on a small budget. Here is a practical range for beginners, how to structure them, and when to grow the list.
Your ASA CPI Looks Great. Your Paywall Conversion Is Terrible.
Cheap Apple Search Ads installs are not a win if users never convert. Here is how to tell channel failure from paywall failure, and what to fix first.
Apple Search Ads Negative Keywords: The Quiet Budget Saver
Negative keywords stop Apple Search Ads from spending on searches you never meant to buy. Here is what to block early, and how to harvest more weekly.
Exact Match vs Broad Match in Apple Search Ads: What Beginners Should Use
Exact match gives beginners clean keyword signal. Broad match expands reach later. Here is which Apple Search Ads match type to use first, and when to switch.